Steve February 22, 2021
‘copy-and-paste-to-upgrade-the-system’-facebook-hoax

Does copying and pasting a message on Facebook “upgrade the system” so that you see fewer ad posts and more posts from your friends? No, it doesn’t.

The message implies that the simple act of copying and pasting the same text and posting it will somehow change Facebook’s complex post-filtering algorithm so that you will see more posts from your friends.

The claims in the message are false. Copying and pasting the message will not upgrade any “system” in any way whatsoever.  The message, which features instructions on how to copy and paste on a mobile device, is nonsense.

Perhaps, the post started circulating as a prank or “gullibility test” to entertain it’s original creator’s friends. But as with many such messages, it has taken on something of a life of its own and has spread far and wide.

It is likely derived from the infamous “25 Friends” post that went viral on Facebook back in 2018 and still continues to circulate. Like this version, the 25 friends post falsely claims that copying and pasting a message will bypass Facebook’s algorithm so that you see more posts from your friends.

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To be clear, Facebook does limit the material you get to see. Not all material your friends post will appear high on your news feed.  In fact, Facebook has always used a complex algorithm to filter which posts from which friends or Pages will be given prominence.

Moreover, what and how much you post and how often you interact with posts from your friends can have an impact on Facebook’s filtering algorithm.

But, any claim that the simple act of copying and pasting any one particular message will immediately reset, upgrade, or bypass Facebook’s posting algorithm should not be taken seriously.

A screenshot of the hoax post:

Facebook Click Paste Hoax

Transcript:

I am getting more sales ad posts than friend posts. Hold your finger anywhere in this post and click “copy”. Go to your page where it says “What’s on your mind”. Tap your finger anywhere in the blank field. Click paste. This upgrades the system. Hello new and old friends!

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Brett Christensen

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