According to a post being shared on Facebook, European discount supermarket chain Lidl is rewarding 150 lucky families with free groceries for a year.
Supposedly, the giveaway is to celebrate the company’s anniversary. The post, which features the Lidl logo and a photograph showing rows of grocery boxes, asks you to share and comment for a chance to win.
However, the post is yet another Facebook like-farming scam. It has no connection to Lidl and those who participate have no chance whatsoever of winning the promised prize. No groceries are being given away.
The purpose of the scam is simply to increase the popularity of the bogus Lidl Club Facebook Page. By tricking people into sharing and commenting, the scammers effectively promote their Page across Facebook and gain many new likes.
Later, the scammers may use the fake Facebook Page to launch survey scams or other types of fraudulent activity, this time to a much wider potential audience.
Or, the Page may be sold to other scammers via the black market. Facebook Pages with large numbers of likes can be sold for significant sums.
Scams like this are very common on Facebook. Often, as soon as one of the pages is taken down, another will be created to replace it.
Note that the genuine Lidl Facebook Page, which has Facebook’s blue verified icon to prove its authenticity, makes no mention of the supposed grocery giveaway.
For our anniversary this year we have decided to do something a little different. We will be rewarding 150 lucky families with free groceries for one full year. All you must do is share and comment below by January 31st for your chance. Like our page for updates. Good luck!