by Brandon Voss
No, you’re crying during a car commercial.
French company Renault has released a new ad for its Renault Clio car that’s “30 years in the making.” The cinematic commercial, set to a cover of “Wonderwall” by Rahel Debebe-Dessalegne, charts the rocky road of a queer love affair over three decades.
First we see two young girls, one French and one British, become best friends. They keep in touch as teens, when their romantic relationship develops, and they share their first kiss in a Renault Clio, naturally.
Adulthood isn’t a smooth ride. The French girl even marries a man, gutting the British girl, but it’s clear she has doubts. Get in that Clio and drive to your truth, honey!
— RenaultUK (@renault_uk) November 8, 2019
One scene shows the British girl’s father yelling at her after finding her love letters. The final shot shows the two women, who now have their own children together, being embraced by her parents.
“We wanted to humanise and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time,” says Adam Wood, Renault U.K. marketing director, in a statement.
“Many things have changed in those thirty years,” adds Dave Monk, executive creative director at Publicis Poke. “While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts: the love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”
Watch the full ad below.
Celebrity interviewer. Foodie and Broadway buff in Manhattan. Hates writing bios.