Models have strutted the runway carrying replicas of their own severed heads in Gucci's operating room-themed show at Milan Fashion Week.
The show space was ready for a fashion emergency — complete with surgical tables, overhead LED lamps, PVC-coated walls and floors, and panic bars on fire doors.
The show's soundtrack began with the beeping of a heart monitor machine, footsteps and a ringing phone.
Audience members, including Vogue editor-in-chief Anna Wintour, were seated on replica waiting room plastic chairs.
"The concept of the operating room reflects the work of a designer — the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them," Gucci said in a Facebook post.
The show, called "sensational — in a disturbing and creepy way" by Vogue, also featured a model wearing a third eye, one carrying a sleeping baby dragon and another cradling a snake that was perfectly colour-coordinated with her outfit.
"We are the Dr Frankenstein of our lives," Gucci creative director Alessandro Michele told Vogue.
"There's a clinical clarity about what I am doing. I was thinking of a space that represents the creative act.
"I wanted to represent the lab I have in my head. It's physical work, like a surgeon's."