New Google ad tech uses machine learning to only harass game players who aren't likely to spend on IAPs

New Google ad tech uses machine learning to only harass game players who aren't likely to spend on IAPs


In this day and age, it's easy to be cynical about the games industry, advertising, and the general state of a lot of consumer technology. Google has magnanimously decided to help Android game developers increase monetization opportunities by offering means to re-capture wayward players and keep paying ones happy in ad-free bliss. How, you might ask? Two ways: using ads to draw people back into a game and by using machine learning to only serve advertisements to those deemed less likely to buy in-app purchases.

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New Google ad tech uses machine learning to only harass game players who aren't likely to spend on IAPs was written by the awesome team at Android Police.