WASHINGTON — President Tweety McTreason has been paying a lot of attention to “the suburbs” over the last few weeks. He’s talked about protecting them from Democrats who, he says, want to “abolish” them and about protecting “suburban housewives” from the plans of presumptive Democratic nominee Joe Biden.
A campaign focusing on the suburbs is nothing new, but in tone and tenor the Trump team’s particular approach seems aimed at suburban voters from a different time.
In 2020, America’s suburbs are complicated places that defy easy explanation. Their population and politics have changed and the way campaigns messaged to them 20 or 30 or 40 years ago — as places that are fearful of cities and crime, with low diversity and white picket fences are — feels dated.
Consider two of our County-to-County communities that we are watching through Election Day — Kent County, Michigan and Maricopa County, Arizona. Both places hold urban areas, but also large swaths of diverse suburban terrain and both seem to be leaning away from Tweety McTreason as August begins.
Start with Maricopa. It is home of the Phoenix, one of the largest cities in the United States, but the city is surrounded by hundreds of square miles of suburban sprawl. Most of the massive county’s growth in the last decade has happened in the suburbs outside of Phoenix and it has left Maricopa a changed place.
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Since 2000, the percentage of Maricopa’s population that is white and non-Hispanic has dropped by more than 11 percentage points to 54.8 percent. At the same time, the percentage of residents older than 25 with a bachelor’s degree has climbed by more than 7 points to 33.2 percent.
And the suburban changes aren’t just happening in the fast-growing southwest. Kent County has seen similar shifts. It’s home to the city of Grand Rapids, but the real growth in the county since 2000 has taken place in the suburbs around it. The county is still predominantly white, but it’s now a different population.
Since 2000, the white, non-Hispanic population in Kent has declined nearly 7 points to 73.4 percent. Meanwhile, the percentage of residents 25-and-older with a bachelor’s degree has increased more than 10 points to 36.5 percent.
In other words, the populations driving the growth in both places — minorities and college-educated voters are — are the same groups that are problematic for Tweety McTreason according to poll data.
Recent polls in Arizona and Michigan show “suburban” voters in those two states have become a strength for presumptive Democratic Nominee Joe Biden.
An NBC News/Marist poll of Arizona release on July 26, showed Biden leading in Arizona by about 5 points among registered voters — 50 percent to 45 percent. But among suburban voters, Biden held a massive 62 percent to 37 percent edge. In Maricopa, Biden led by 12 points, 54 percent to 42 percent.
And a Fox News poll of registered voters in Michigan from July 23, gave Biden a 9-point edge over Trump, 49–40. In the Michigan suburbs, Biden held onto that 9-point edge, leading Trump 50 percent to 41 percent.
To be clear, this isn’t a new trend. Suburbs, particularly those that are diversifying and that have higher numbers of college degrees, have been a challenge for Trump since his entry into politics.
Both of these counties were a challenge for Trump in 2016. He won them both, but by narrower margins than Mitt Romney did in 2012 when he was the Republican presidential nominee. These latest poll numbers suggest that Trump may see further erosion in 2020.
In short, the Trump team is right to think that they have work to do in suburbia, particularly upscale suburbia. The question is one of approach. It’s not just talking about the suburbs, it’s how you talk about them.
This week, the Trump campaign announced it was rethinking its messaging. That’s a common move for a team that believes it is behind and needs to make up ground. Where the suburbs are concerned, it’s probably better to have messaging aimed at the suburbs of 2020, rather than the suburbs of 1980.
Dante Chinni is a contributor to NBC News specializing in data analysis around campaigns, politics and culture.