Steve June 9, 2022

One of the key announcements at Apple’s developer conference earlier this week was around improvement to the privacy-focused to the SKAdNetwork API. These are aimed at providing ad networks and developers with the ability to better measure how ads perform while still preserving user privacy. Changes include hierarchical source IDs to increase a developer’s ability to optimize campaigns without increasing the risk of cross-app tracking of individuals. The SKAdNetwork also‚Ķ, Read More