J-Y Minet, Accor : “If you master purpose, value proposition and personality, you build brands that are future-proof”
As midscale and economy now represent nearly 7src% of Accor’s portfolio, brand execution has become a strategic issue for the Group. Jean-Yves Minet outlines, with Hospitality ON, how purpose, discipline and consistency create long-term value across a global network…Continue Reading











