‘Be a PleniDude’: How an Italian Oil Giant Conquered TikTok
Not long ago, a social media creator named Ludovico ‘Pato’ Cordoni appeared on the TikTok account of an Italian utility named Plenitude. In the video, Cordoni takes the channel’s 116,600 followers on a trip to the company’s headquarters, where he talks with a manager about helping customers improve energy efficiency. The managerContinue Reading











