Charli XCX’s Sundance Puffer Had a Secret Weapon and It Came From Under Armour
When Charli XCX stepped out at Sundance wrapped in oversized puffer jackets that instantly went viral, most fans clocked the look as peak Brat Summer energy translated for winter. Fewer realized there was a performance powerhouse behind the moment. Under Armour quietly played a key role in bringing the now-iconicContinue Reading












